Social Media is an integral part of the online reputation management (ORM) ecosystem. For starter’s there’s the obvious reason: Active social media properties rank high in online searches. If you’re active on one or more social media properties, chances are your profile(s) can be found fairly easily, and the person doing the search suddenly finds her/himself with a wealth of information about you. And that can work to your advantage.
On the flipside, not finding anything isn’t a good thing, particularly when it comes to the career/professional realm. A lack of social media activity means a person doing a search for you can potentially come up empty-handed, and leads to obvious questions, including, but not restricted to:
It’s not simply a matter of being active though – it’s about positivity, and highlighting brand attributes that put you in a good light. On LinkedIn, this means completing your profile, writing a smart, comprehensive, professional summary, and including a sharp, professional headshot. On Twitter, it means dressing your profile with cool, creative header and profile images, and consistently providing your following with smart, fun, thought-provoking, useful content. On Facebook, Instagram, and Pinterest, it means bringing your world to life via vibrant, dynamic photos and captions.
Social Media is not the place to engage in comment fights, political arguments, or anything that involves negativity towards someone else. This is basic common sense. As tempting as it can be to engage in the context of “spirited” discussion, you never know when this might come back to haunt you.
How do you create an online social presence that does wonders for your personal brand, bolsters your online reputation? Here are some quick, easy tips to get you started right away:
How Repceptional can help
Social media is integral to any client engagement. Whether we consult you in much greater detail as to how to bolster your presence, or actually have our team of social media experts play a more hands-on role with your accounts, you can be certain that working with us ensures a very positive social media presence that will rank high in search over time!