Tell me if this scenario sounds familiar: you sign up for your first Twitter account. You post a few tweets, throwing in a hashtag here and there. You follow some friends, co-workers and maybe a famous person or two. Or two hundred. You soak in the absolute absurdity of the celebrity realm. And then. . . silence. Nothing. You say, “Screw this” and label Twitter complete waste of time.
That was my first experience. I just didn’t get it! So I pretty much ignored Twitter for 4 years. During that time I heard the stories and testimonials: On any given day, great things were happening as a result of an initial engagement on Twitter. Jobs and internships were won, deals were consummated, long-term relationships were established, businesses were growing, and much more. Not only had I missed the boat, but I also violated one of the cardinal rules that I preach to my kids – I quit when I didn’t get immediate gratification.
So I gave Twitter a second chance. I vowed patience and a willingness to work. And lo and behold, I started to get results. I met some phenomenal people, got asked to write a guest blog, and most importantly – I learned a ton – valuable stuff that is helping me today. To say nothing of the fact that I now have a feed has helped me in my own efforts build a strong online reputation. Because I’m active and have grown a decent following, my twitter feed ranks highly in a search for my name. It gives me a platform to showcase my creativity, outside interests, etc. It’s a big win for me when people find me on Twitter.
Lesson learned! And with that, let me pass on some of my hands-on education to you: Here are ten tips to get you up, running, and firmly established on Twitter to help you in your efforts to build a strong, online reputation.
Most importantly: Always keep your online reputation top of mind as you tweet. Use decent language, and always treat others with kindness and respect. Here’s a simple litmus test to use before posting any tweet: Ask yourself, “Would my future boss at my dream job approve of this content?” If you even have to think about the answer for a second, don’t publish. I also recommend periodically going through old tweets to make sure that there’s no tweet from your past that may not have aged well, and delete when appropriate.
With that, good luck! And if you decide you want to follow us at Repceptional on Twitter (we just started a feed), we promise to follow you right back!